So you know that, in response to the insistence from the media that Apple has lost its way, Tim Cook gave reasons why some portions of the company’s fiscal first quarter financials seemed underwhelming. When it comes to the iPhone, as a main example, one reason why “only” 51 million were sold is that the […]

So you’ve heard nearly the same chatter from a number of sources about what Apple might do in 2014. Certainly Tim Cook has made some big promises, about great products and some new product categories. That ought to be quite sufficient to fuel the speculation, and there has been plenty of that. But even the […]

Let me put my cards on the table first. I absolutely hate the term “phablet,” something that describes a swollen smartphone with a display that’s exceeds five inches, which appears to also function as a tiny tablet. However, the tech media has decided that the term is appropriate, so I’ll give them their due. Certainly, […]

It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]