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    Apple: Be First or Fail?

    March 18th, 2016

    One sure way to criticize Apple, even if it’s of questionable validity, is to complain when they aren’t first to market with a new product category. The theory goes that the originator of a market must be destined to succeed and dominate, but those who come later have no chance. They might as well give […]


    Reviewing Products Without Reviewing Them

    January 13th, 2016

    Most of the time, when I receive a product for review, I’ll also receive a set of so-called reviewer’s notes from the manufacturer or publisher. They are designed to emphasize the salient points, and make a strong pitch for a positive review. If you follow the writeup in the order the company specifies, however, you’ll […]


    tvOS and the Need for Internet Speed

    October 27th, 2015

    Just the other day, I read an article about a new feature in iOS 9 known as App Thinning. It’s basic function is to limit the resources of an app to what’s needed on your device. So your iPhone 6s will download a slightly different version of an app than your iPad Air 2. The latter […]


    Of Halo Effects and More Halo Effects

    March 31st, 2015

    You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]