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    Lots of Advertising Doesn’t Guarantee Sales

    November 27th, 2012

    I don’t know how much money Microsoft is spending — make that squandering — on the Windows 8 and Surface ad campaigns. But if you counted loudness as a factor in making one product more successful than another, you’d think the world had happily embraced the newest Microsoft products. But if the latest Black Friday […]


    Are the Latest iPad Reviews Ho-Hum?

    November 1st, 2012

    So the first reviews are in for the iPad mini and the fourth generation iPad. It’s pretty clear where the tech media stands, but how will customers react? Will Apple be able to keep up the sales momentum in the face of increased competition from the Google Android platform and the arrival of the Microsoft […]


    Newsletter Issue #674: More Wacky Industry Analysts Have a Go at Apple

    October 29th, 2012

    Anyone who has an ax to grind against Apple would have found lots of fuel for the fire this week what with Apple’s new product launches, and quarterly financials that fell short of financial analyst guesses. While Apple is not immune to criticism, these so-called analysts often take the criticisms too far, or they betray […]


    The Silly Exercise of Predicting iPad mini Sales

    October 19th, 2012

    With Apple confirming a media event for October 23, it is a given that there will be a smaller iPad, and possibly a few other products, such as the long-delayed iMac refresh. In the tradition of the iPhone 5, many of the details of the iPad’s tinier sibling have already leaked, and they mostly point […]