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    How Should Apple Answer Microsoft’s New Ad Campaign?

    April 20th, 2009

    This weekend, more of Apple’s neat Mac versus PC vignettes came out. While the usual Windows flaws, such as susceptibility to malware, were covered, Apple was careful not to respond to Microsoft’s latest marketing attempts to regain lost ground for the Windows platform. It’s not as if Apple didn’t respond at all. Corporate communications rep Bill Evans […]


    The iPod Virus: Did Apple Say the Wrong Thing?

    October 20th, 2006

    Decades ago, President Truman said that the buck stops here, and this is something you can take to the bank when it comes to a responsible politician, few though they may be, and, of course, the corporate executive. Or at least, that’s the way it should be. So when the news came that a small […]