I cannot tell you how many times a tech pundit, or a wannabe, claimed that Apple should be looking to Microsoft for inspiration to make the Mac better. No, not cribbing a few ideas from Windows, which Apple has done from time to time, but from Microsoft’s PC hardware line that’s sold under the Surface […]

One of the more interesting results in Apple’s March quarter financials was not iPhone sales. I’ll get to that soon. Instead, it was the growth of Mac sales. Despite the fact that only one new model was refreshed in recent months — the MacBook Pro — sales increased slightly from 4.03 million to 4.2 million. But total revenue […]

Now despite the fact that Mac sales are stable, and the iPhone is growing again, the iPad has remained a drag on Apple’s numbers. Profits are surely high, but sales keep dropping, quarter after quarter, after reaching a peak in 2013. The main question is why? Were iPads disappointing to all those millions of people […]

A few years ago, a certain industry analyst firm suggested that Windows Phone, or whatever Microsoft intended to call it, would be the second most popular mobile platform on the planet by now. Seriously. Obviously somebody spent a little too much time reading Microsoft’s press releases of hope and change and didn’t consider the reality. […]