As I watched a TV ad for the Microsoft Surface 3 tablet/note-book, intended to compete with the MacBook Air, I was troubled by the lame attempt to draw important differences between the two. While an Apple spot will focus on lifestyle and the things you can accomplish with a Mac, an iPhone or an iPad, […]

As Microsoft prepares to shed 18,000 employees, you’d think the company’s marketing team would be working overtime to boost income and shore up weaker products. Instead, it doesn’t appear that any lessons have been learned from the ongoing failure of the Surface. Now in a previous round of Surface ads, Microsoft touted the ability to run […]

So I read a recent message to Microsoft employees from CEO Satya Nadella, in which he attempts, once again, to explain his plans to reform the company. I won’t quote any of the estimated 3,100-odd words here, because they frankly do not make any sense. Using fancy buzzwords the only message Nadella manages to convey, more […]

It’s hard to take projections from industry analysts seriously. If you believed some of their projections, Windows Phone would soon overtaking the iOS as the second most popular mobile platform on the planet. And, of course, Apple would be relegated to near-irrelevance once again except for a few million diehards who loved to pay more for […]