In the scheme of things, Apple has what is considered the best support in the PC industry, but don’t feel too confident about that, because that may not be saying much. Based on the surveys in Consumer Reports magazine, for example, the company barely rates a “B,” and that’s not something to be proud of. […]

You’d think with Apple paying millions and millions of dollars to buy time on top-rated TV shows for its “Get a Mac” campaign, people would be listening. And not just Mac users and tech pundits debating the plusses and minuses of the new campaign. But maybe the word isn’t getting out quite as much as […]

I approach the news that Apple will be equipping a new call center in India with up to 3,000 people with mixed feelings. On the one hand, I’m pleased to know that the company is growing and that more people around the world will benefit by getting paid gigs, although it would be nice if […]

When you live and work in a highly technical world, it’s easy to take things for granted. Take such common terms as the Finder and the Open dialog box. Elementary, my dear fellow Mac user, yet for millions out there who use Macs with reasonable flexibility, these terms are as foreign as calculus to a […]