It’s clear the media, particularly publications focused on the goings on at Apple Inc., are sometimes desperate to find useful tidbits of information. You have stories from Asia, for example, said to originate from the supply chain, which supposedly reveal previously unknown details about unreleased products that might already be in production. So there were […]

Over recent months, there have been several published reports claiming that Apple is testing a larger iPad. The very latest claim comes from an alleged “first-tier display supplier,” indicating displays are currently being built ahead of a launch date expected in early 2014. On the surface at least, that would appear to be credible, although […]

Normally, the news covers something that happened, or is about to happen. But when there are no stories, yet another tact is to speculate about what might happen, or should have happened, rather than what is actually expected to happen. You can also write about what might be happening now behind the scenes, assuming you […]

So there was a published report this week, from no less than the Wall Street Journal, claiming that Apple had severely cut back on orders for the mid-priced iPhone 5c. As you might expect, a raft of stories were posted claiming that demand for the “cheap” iPhone had plummeted, for why else would Apple order […]