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    Welcome to Microsoft’s Newest Sales Tactic

    May 17th, 2007

    Over the years, Microsoft has without doubt used every sales trick in the book with which to hawk its products. Back in the 1990s, for example, facing threats from advanced operating systems from NeXT and other companies, Bill Gates touted a formidable new technology called Cairo that would virtually destroy the competition. Over the years, […]


    The Leopard Report: Apple Needs to Add Lots of Extras

    June 29th, 2006

    Over the next few weeks, lots of tech people will vie for your attention with their grab bags of wish lists for the next Mac OS X upgrade. Some suggest that Apple might even ditch the feline code-name, and use something with greater marketing potential. On the other hand, they’ve made a big deal of […]