You know it makes an awful lot of sense. When you are price shopping for a new car, you’ll check off the options list and see that both have similarly powerful six-cylinder engines, air conditioning, perhaps a navigation system, satellite radio and so on and so forth. At the end of the process, you tally […]

Consider today’s conventional wisdom. Microsoft is the bad guy, a huge, lumbering beast that has trampled on lesser companies in order to attain and enforce its PC monopoly. More to the point, lots of people agree. They tolerate Microsoft and regard it as an 800-pound gorilla they must deal with whether they like it or […]

I suppose a company’s life-cycle might resemble that of a living creature. Some die rapidly, often without achieving success. Others attain the pinnacle of success, grab the brass ring and discover the end of the rainbow. A precious few, such as Microsoft, come to dominate their industry. You can almost think of them as invulnerable, […]

The very idea of this article may seem improbably, and it’s fair to say that the 90s signaled the ascendancy of Microsoft as the dominant player in the operating system arena and nearly did Apple in. In those days, Microsoft, feared and admired with equal fervor, could do no wrong. Every product they announced — […]