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    The Tiger Report: A Memo to Readers Who Bought a New Mac on April 11th

    April 16th, 2005

    Dear Reader, I feel your pain. You are intrigued by the prospects of Tiger and would probably have purchased a copy anyway. But, rumors aside, you didn’t know when it would ship, so you went ahead and bought that new Mac. It doesn’t matter which model. I’m sure it’s working great, and that you’re pleased […]


    Things Change!

    March 12th, 2005

    Lots of you probably cherish the fact that, in using a Mac, you’re someone special. You stand apart from the crowd, in the spirit of that famous “Think Different” commercial Apple presented some years ago. As far as Apple is concerned, though, it’s in business to make money for its employees and stockholders, so being […]


    Apple: The Media’s Darling

    January 29th, 2005

    Someone once said that all they knew was what they read in the newspapers. I suppose one could substitute the words broadcasting and online these days and come to the same conclusion. In any case, if you pay any attention at all to articles about personal computers, you’d have to think Apple is number one […]