There’s a fascinating article in Slate this week about the ultimate ideological split between Apple founders Steve Jobs and Steve Wozniak. Where the original Apple computers were extremely open when it came to easy expansion and modification — a capability still retained by most current PCs — the Mac and its successors, with only a […]

One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

Accompanying reports of the upcoming Apple shareholders meeting is the fact that Steve Jobs won’t attend. This is supposedly a big deal, considering all the concerns about his health and all. However, the tech pundits who have turned this development into a major story seem to be ignoring the critical fact of Jobs’ decision to […]

In the scheme of things, it probably doesn’t matter why The Beatles choose the name Apple for their company, or why Steve Jobs and Steve Wozniak did the very same thing. Sure, there have been stories about both decisions, but they are matters that do not concern me on bit. However, it planted the seeds […]