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    Newsletter Issue #937: Is Apple Finally Getting the Love from Consumer Reports?

    November 13th, 2017

    Consumer Reports magazine claims to be incorruptible because it buys all the products it tests and retail, and won’t allow companies to use its reviews in their advertising. On the surface, it all sounds credible. But I’ve long felt that its test results are often unfairly skewed against Apple. Are corporate politics at play? Indeed, […]


    Yet Another Look at Mac Sales Numbers

    November 8th, 2017

    It’s easy to forget when PC market surveys get it all wrong. The facts are simply ignored, as follow-up stories pretend it never happened. So early in October, both Gartner and IDC released surveys of global PC sales. According to IDC, Mac sales totaled 4,901,000, representing a mere 0.3% growth over last year. Gartner, however, […]


    A Curious Solution to Address Apple’s iPhone “Problem!”

    November 7th, 2017

    For the past few years, Apple has been regarded as essentially a one-product company, because more than half of its revenue is generated by the iPhone. The theory does that, if iPhone sales tank, or start to erode, the company is in deep trouble, very deep. The impression was only buttressed during the quarters where […]


    Confusion About Apple’s Relationship with Suppliers and Such

    October 12th, 2017

    Long-time Mac users understand that Apple has had a complicated relationship with some of its partners, most particularly Microsoft. Even though Microsoft has produced products for the Mac, the company remains Apple’s biggest rival in the personal computing space. At one time, Apple was engaged in litigation with Microsoft over claims that Windows basically ripped […]