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    Getting it All Wrong

    April 22nd, 2016

    There are a number of online pundits who evidently believe they know what Apple is up to, and they also know whether it’ll be a success or failure. They are widely quoted, often without question or comment. Well, except for a few realists who actually do a little fact-checking or research the predictions to see […]


    The Apple Product Clutter Report

    March 31st, 2016

    This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]


    So I Woke Up and Realized That OS X Is Fifteen Years Old

    March 25th, 2016

    I knew I was taking a chance. I boarded an early morning flight to San Jose (yes I knew the way) one spring day in 2001. I had perhaps a one hour margin of error, and a late arrival might have made this trip a waste, because I would not have been able to get to Apple’s […]


    Tim Cook Coming into His Own

    March 9th, 2016

    Some suggest that a new corporate leader will need to grow into the role, take baby steps before finding the right management approach. Others, particularly those who have had previous experience as a CEO, will attempt to hit the ground running. They will try to leverage prior experience as a guide towards approaching their new position. […]