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    Newsletter Issue #992: Apple Quietly Makes the Case for Fewer Public Events

    May 10th, 2020

    Was it really so long ago? At one time, an Apple media event was big news. This was especially true when Steve Jobs was still among us. Although he wasn’t necessarily a skilled actor, he had his keynote chatter down pat. His consummate ability as a salesperson made it seem as if the new product […]


    Newsletter Issue #988: So is Apple Preparing Another Processor Switch?

    April 20th, 2020

    As much as some people complain that Apple is spending too much time resting on its laurels — particularly with the iPhone and certainly the Mac — change has been a constant for the company over the years. In article in AppleInsider about how the Apple II saved Apple, Steve Jobs is quoted as saying […]


    Newsletter Issue #982: The End of Apple Media Events?

    April 5th, 2020

    In the days when Steve Jobs ruled the roost at Apple, a Macworld Expo keynote was a very special event. Even though his patter seemed nearly off the cuff, you just know it was all carefully rehearsed. That’s just elegance of his delivery, to make everything seem as if he were saying it all for […]


    The Apple Store — 17 Years Old!

    May 16th, 2018

    To understand what the Apple Store meant to me, let me tell you a personal story. In the 1960s, I had a hobby, building radio and general audio gear. Some of it I bought for myself, others I assembled for friends — at no charge. Well, I was a teenager, living at home. I wasn’t […]