At one time, tech pundits wondered what company should buy Apple, and it’s true that, in the 1990s before Steve Jobs returned, that was not beyond the realm of possibility. In early 1996, Apple evidently negotiated with Sun Microsystems — do you remember them? — to sell itself. This came in the wake of the […]

When Walt Disney died at the “tender age” of 65 in 1966, the executives who took over his company were in a quandary. What to do next? What would Walt have done anyway? But the quest to look back also hurt the company’s direction for years. Critical decisions weren’t made, at least until they realized […]

So whenever there’s a problem with an Apple product or service, or something unexpected is released, the world must end. Or at least that’s what the critics say. This happens every so often, and each time there’s some sort of media outcry. It dies down over time, as Apple manages to overcome the problem, or […]

When he dispatched all the extraneous and confusing Mac models in the 1990s, Steve Jobs split the lineup into two camps — the consumer Mac and the professional Mac. This was best exemplified by the iMac and the Power Mac. The notebooks became iBooks and PowerBooks. The distinctions were obvious. Even after the first Intel-powered Macs arrived in […]