You’ve heard all this before: There’s an article in a certain online publication that pretends to analyze Apple under Tim Cook and Jonathan Ive and reach conclusions about the company’s future. There’s a lot nuance as to what they believe Apple is doing or not doing, but, obviously, real facts are scarce. It’s not as if […]

When Apple first announced that iPhone sales had dipped in the March quarter, you can bet that the critics were salivating. After predicting doom and gloom for the company for so many years, maybe they weren’t crying wolf after all. Maybe the iPhone would lose sales big time, and become a niche product in the marketplace. […]

As much as Apple has added products to its lineup over the years, other products have gone away. Some of that was due to the bloodletting after Steve Jobs took over as “interim” CEO in 1997. So Apple tightened its focus on its core products, and gave up digital cameras, after being a pioneer in […]

It’s perfectly fine to make a company know what you’d like them to do, the products they should make, the products they shouldn’t make, and the changes that should be made. Apple has attracted a particularly loyal user base, so it’s understandable they feel part of a family and free to make suggestions. Compare that […]