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    Memo to Apple: Please Don’t Discontinue Cheap Macs!

    July 9th, 2007

    There are troubling signals in the wind about the possible fates of the 17-inch iMac and the Mac mini. None of this has been confirmed, of course, but when it seems that a product is not getting much promotion, you have to wonder whether it’s destined for the closeout rack. When it comes to the […]


    The Apple Hardware Report: Aren’t You Ready for a New Mac Yet?

    June 26th, 2007

    It has to be frustrating. Every single day, there are hundreds of newarticles written about the iPhone, about what it is, what it isn’t, and lots of stuff way in between. About the only news that actually concerns Apple’s former “main” product line, personal computers, is the recent report that sales of MacBooks and MacBook […]


    Apple’s 2007 Lineup: The Excitement Underwhelms

    May 15th, 2007

    In keeping with predictions from the Mac rumor sites, Apple finally delivered its first Mac upgrade for 2007, a minor speed bump and feature enhancement for the best-selling MacBook line. To be sure, the improvements, through modest, were nonetheless welcome. For example, processor speed is now boosted to 2GHz and 2.16GHz, hard drives are beefier […]


    The Apple Hardware Report: Unthinkable–Take Two

    October 8th, 2005

    In the previous chapter of this little tale, I pointed out how Apple’s skeptical protests about whether a possible new product makes sense should be taken with a grain of salt. On the top of the list were such “unthinkables” as a cheap Mac and an iPod with Flash memory, products that were later released […]