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    If a Rumor Fails, Try, Try Again

    May 11th, 2006

    Back in December, folks who like to talk about possible new Apple products speculated that the first round of MacIntels would be confined to the consumer computer lines. I’m not sure where these ideas came from, and I’ll be charitable and suggest that “informed sources” were involved in at least a few of these cases. […]


    The WWDC Report: All Right, Apple Won’t Fight Microsoft’s Windows Vista Marketing Machine

    March 18th, 2006

    It’s a sure thing that, when Microsoft puts its promotional efforts into full gear, it can accomplish wonders. Consider Windows 95, regarded by many as the first really usable version, and one that many regarded as truly competitive with the Mac OS. Consider, also, the fact that many businesses still actually use Windows 2000, and […]


    WWDC 2006: What You Can Expect from Apple and Others: Take Two!

    March 18th, 2006

    Yes, it’s several months away, but it’s not too early to continue my round of speculation as to what Steve Jobs will unveil during his WWDC keynote this year. Some of it you’ve heard already, but I’m going to add some additional elements that I think carry a high degree of probability. Well, at least […]


    How Apple is Changing Expectations: No, It’s Not a Secret!

    February 18th, 2006

    As the first MacBook Pros begin to ship, there is no mystery why Apple continues to trump its rivals. Back in January, when the Intel-based laptop was first introduced, two versions were described and a February delivery date was promised. And you know about promises from computer companies. Microsoft, for example, hasn’t done very well […]