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    Is Apple Really Afraid of Microsoft’s Laptop Hunter Ads?

    July 16th, 2009

    The news that Apple legal asked Microsoft to stop running its controversial laptop hunter ad campaign must have made the hearts of Windows fanboys flutter. Does this mean that Apple is afraid of the truth, that they are being hurt by Microsoft’s expanding ad campaign? Supposedly the objection was the result of Apple’s recent price […]


    The Mac and the PC: Maybe There is No Comparison!

    July 7th, 2009

    In recent weeks, our comments section has been busy with debates about whether Apple’s gear is overpriced, and, as some claim, you have to pay the so-called Apple Tax to get a Mac. A few might use the inevitable comparison of the BMW versus the Chevrolet. Both get you from here to there, but you […]


    Microsoft Wants You to Believe All PCs Are the Same!

    May 21st, 2009

    When you look at the latest ad campaign from Microsoft, the ones featuring an actor pretending to be a regular person, whose given a sum of money to buy a personal computer that suits their specific needs, what do they want you to believe? Well, the common assumption is that there’s a real Apple Tax, […]


    The Dangers of Drawing Attention to Your Competitors

    May 18th, 2009

    The latest duel between Apple and Microsoft is playing out in a series of much-discussed ads from both companies that purport to present their sides of the great operating system wars. On the one hand, you have the pleasantly satirical Mac versus PC spots from Apple, in which the PC is depicted as a pleasant […]