Let me put things in perspective: Many people never own their homes; they rent. The latest figures peg it at 37% of households in this country. Cable/satellite boxes and cable modems are usually rented rather than purchased. When it comes to smartphones, a large number of people never actually own theirs. Whether it’s the mostly discontinued two-year […]

Do you remember how the media responded to the release of the original Bondi blue iMac in 1998? It was for its time regarded as severely underpowered, containing what was essentially the innards of a PowerBook with a CRT display. Apple’s decision to ditch most legacy ports in favor of USB was regarded as a […]

As you know, when you buy an app, you don’t actually own it. You own the license to use it for as long as you like. And that can be a pretty long time, although new computers and new operating systems may make it impossible to use. So if you have Word 5.1a, released in […]

Apple’s marketing people might have put themselves on a shaky footing when they downplayed the susceptibility of OS X to malware in those Mac versus PC ads. While pointing to over 120,000 viruses on the Windows platform, the ads used the phrase (to quote approximately), “but not on Macs.” But that statement was strategically weasel-worded. It […]