Apple’s marketing people might have put themselves on a shaky footing when they downplayed the susceptibility of OS X to malware in those Mac versus PC ads. While pointing to over 120,000 viruses on the Windows platform, the ads used the phrase (to quote approximately), “but not on Macs.” But that statement was strategically weasel-worded. It […]

Back in the early days, Mac users confronted a moderate level of malware infections. I remember one occasion when I visited a local software store — back in Edison, New Jersey — and bought a screen saver from a reputable publisher. The floppy was infected, however. I didn’t have anti-virus software at hand, and had […]

Just as developers and Mac users became accustomed to OS upgrades happening every two years, Apple turned that expectation on its head with Mountain Lion. It’s a return to the early days of Mac OS X, where key features had to be fleshed out, and needed features added, so releases were relatively frequent. As the […]

Trying to predict what Apple is going to do is an exercise in total futility. Just as soon as you think you have a handle on their product and marketing strategy, they turn around to upend your assumptions. It has happened often enough that you have to realize it’s all part of a plan you […]