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    On Raising Unreasonable Expectations

    April 30th, 2009

    One of the downsides of a company as secretive as Apple is that customers and the media will feel compelled to speculate about new products. Some of that speculation will be true, some of it not, but it’s usually hard to know in advance which predictions will pan out except through logic, reason and a […]


    Should Apple Rush Snow Leopard?

    April 28th, 2009

    Since making a low-key announcement about 10.5’s successor last summer, Apple has been, publicly at least, extremely quiet on the subject. The preview at Apple’s site remains substantially unchanged, at least as of the time I’m writing this article. And the expected release date, ” in about a year,” hasn’t been altered. To the surprise of […]


    Does it Really Matter When Snow Leopard Appears?

    April 2nd, 2009

    When Apple first delivered its low-key introduction to Mac OS 10.6 last year, they said it would be out in “about a year.” Nothing has changed since then, although speculation about Snow Leopard’s possible release date ebbs and flows on a fairly regular basis, no doubt when there’s not a lot of Apple Inc. news […]


    iPhone 3.0: The Philosophy of More!

    March 17th, 2009

    After reading all the wish lists for the next major release if iPhone software — and checking some of my own — it appears that Apple has surprisingly exceeded most everyone’s expectations, with one notable exception that I’ll mention shortly. Indeed, as Tuesday morning’s session with the media progressed at Apple’s corporate campus, the stock […]