I’ll try to phrase this commentary carefully because, as usual, Apple must play by a different set of rules. If a blogger perceives the rules may no longer apply, the company must be in really deep trouble. Not just ordinary trouble, but deep trouble. Really deep trouble. Deep. So let’s start at all those reports […]

Funny how things have changed. It wasn’t so long ago that the Apple Watch (I know that Apple doesn’t want us to use “the,” but I don’t care) was regarded as an underachiever. Or perhaps even a failure, even though the sales figures were pretty decent for an all-new gadget. At first, Apple was regarded […]

Making its way among the crowded coverage of the alleged iPhone 8, there are reports that may confirm some of my expectations about the Apple Watch. Now I’m not about to take most rumors seriously. While some are certainly based on genuine sources, such as product leaks in Apple’s supply chain, and others on background […]

It’s nice to know that the Apple Watch reportedly hit record sales in the December quarter. It was a banner year, says CEO Tim Cook, except that we can only infer actual sales by looking at the total numbers in the “Other” category in Apple’s financials. From the very beginning, Apple opted not to let […]