For months, we’ve been hearing about an alleged “iPhone Super Cycle.” The introduction of a premium model, the iPhone X, was supposed to be so compelling that scads of people were expected to upgrade, far more than in the usual cycle. Thus sales would soar, and, until things died down, or unless a new super […]

As regular readers know, Barbara and I are busy looking for a new home. With a very tight budget, we’ve been traveling across the Phoenix area in search of something affordable. Well, one of the leasing agents we visited the other day greeted us wearing an Apple Watch, and I casually asked her which model […]

For as long as Apple has been selling hundreds of millions of iPhones, it has always been compared to Samsung. That’s because Samsung sells more product than Apple, at least when it comes to smartphones. They certainly don’t beat Apple with tablets and smartwatches. The reason is simple: Apple builds a small number of iPhone […]

For the past few years, Apple has been regarded as essentially a one-product company, because more than half of its revenue is generated by the iPhone. The theory does that, if iPhone sales tank, or start to erode, the company is in deep trouble, very deep. The impression was only buttressed during the quarters where […]