All right, so maybe Apple isn’t walking on water. But it was a close call. Over the past few weeks, there were loads of predictions that iPhone sales weren’t quite up to snuff, that maybe they’d be flat or there’d be a drop. While it was easy to dismiss those predictions in light of the […]

As usual with Apple, you’ll read mixed messages from so-called industry analysts on how they’re doing. Some will speak of continued growth, perhaps at a reduced level as markets saturate. Others will speak of no growth at all, or perhaps a contraction, particularly when it comes to iPhones. After all, how many more people are […]

The critics say that, any day now, Apple will hit the limits on iPhone growth. Sales will flatten and will eventually begin to drop. Perhaps that’s already happened with the iPad, witness the sales decreases since 2014, after a four-year run-up. Of course, tablets represent a different issue entirely that’s outside the scope of this […]

There’s an unfortunate habit of the media, and even industry executives, to underestimate Apple. Do you remember when the iPhone came out, and how Steve Ballmer famously announced, “There’s no chance that the iPhone is going to get any significant market share”? I’m serious! Of course, when you look at the market share of the […]