Apple did reasonably well in 2015, earning record profits and expanding from two OS platforms to four with the Apple Watch and Apple TV. That it all seems to work as well as it does, more or less, may seem a miracle to some. How many tech companies manage a similar effort successfully? Well, Google […]

If we all had the same expectations and preferences, there might be only one product in each category. So if everyone preferred Coca Cola to Pepsi or 7 Up, would there be a need for any other fizzy soft drink? What about Nestle bottled water over Aquafina or Desani? Should one company’s idea of a “pure, […]

So Apple CEO Tim Cook wants you to believe that he doesn’t even use Macs anymore. When he travels he takes an iPad, presumably an iPad Pro nowadays, and an iPhone. No doubt he also has an Apple Pencil and a Smart Keyboard. Aside from the stylus, why not a MacBook or a 13-inch MacBook […]