There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]

You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]

When the iPhone 4s first arrived, the critics complained. Despite being “late” on arrival (even though there was no official release schedule), it didn’t look any different from the iPhone 4. Why bother? Of course, that didn’t stop customers from lining up to get one. Even now, there’s a backlog of several days at Apple’s […]