One thing about Apple: They can turn almost any development, however innocuous at first glance, into some sort of marketing opportunity. Take the extended sick leave by Steve Jobs. Consider that an absent CEO from most any other company would yield a collective yawn, but not Apple, and that’s a major part of their carefully-crafted […]

Just when folks were settling down to figure out how best to deal with the complicated structure of the remote control on the new iPhone shuffle, along comes news that the iPhone 3.0 software will be previewed at a special Apple media event next week. To put this all in perspective, this would be the […]

For a company that seems a little down in the dumps these days, this week’s report on Apple Inc.’s quarterly financials is still eagerly awaited with both trepidation and anticipation. Probably with equal doses of both. The cloud hanging over the company’s stock price is, of course, the health of CEO Steve Jobs and ongoing […]