You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]

So a client calls me to set up his spanking new MacBook, an operation that I took to be utterly routine, having done that sort of thing for years with different Macs. Arriving at his home, I realized I had forgotten to take my FireWire cable — he had purchased the white MacBook entry-level model, […]

The good news is that Apple is either third or tied for third in the U.S. PC retail market. This is one terrific piece of news for a company that has been given up for dead or eternal irrelevance on dozens of occasions over the years. At the same time, all the good press that […]

We know that Mac users stand little or no chance of being infected with malware, at least with Mac OS X so far. In the days of the Classic Mac OS, there were several dozen viruses of various levels of severity, but few that would cause anywhere near the havoc of a typical Windows outbreak. […]