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    Newsletter #476 Preview: Apple Confronts Yellow Journalism

    January 11th, 2009

    Once upon a time, you had two fundamental classes of journalists. One group worked for regular newspapers or broadcast facilities, plying their trade; the others were employed by the supermarket tabloids, offering up gossip, real and otherwise, about various and sundry celebrities, political figures and notables from the business world. While there are gray areas, […]


    Newsletter #474 Preview: Is Apple Using Focus Group Testing?

    December 28th, 2008

    If you can believe Microsoft, they frequently put groups of users in little test rooms — or some sort of testing environment — and expose them to the new features in a product. By gauging their reactions, they decide whether those capabilities deserve to go into production. Now if you look at Microsoft’s shipping products, […]


    What About a Modular Apple TV?

    October 16th, 2008

    We know that you will have to travel far and wide to find an Apple TV in someone’s home — assuming you don’t have one of course. We also know that Steve Jobs officially regards the product as a hobby, something they are working on, testing, enhancing, hoping that it’ll take off some day. Now […]


    About All Those Apple Rumors

    October 13th, 2008

    Let me get right to the point: I really don’t see any further point in making further predictions about Apple’s new note-books, with the event close at hand, and probably here for many of you when you read this column. In passing, though, I might suggest that Apple has staged a major effort to fuel […]