As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]

I suppose it’s going to be a long time before we stop talking about the best-selling biography of Steve Jobs from author Walter Isaacson. It’s filled with fascinating details, and tantalizing clues. Consider Apple’s “hobby,” the Apple TV, which continues to be a product in search of an end game. Now the claim that Jobs […]

So the news comes this week that approximately one million of the new generation Apple TVs have been sold, raising hopes that this perennial hobby product that might, some day, shed that status. But do these initial sales signal a trend, or will the rate fall off sharply after the holiday season? Now at $99 […]

On the whole, it appears that Apple is getting great marks for its fall musical event, where a new lineup of iPods debuted. And, despite using a guitar on the invitation (denoting only music), Apple also upgraded its favorite hobby product, the Apple TV. It seems, as usual, that some members of the media have […]