Officially, Apple TV, a video streaming set top box that costs a mere $99, remains a “hobby” or “grand vision” for Apple, depending on which comments from Tim Cook you take seriously. Perhaps both are correct. However, that doesn’t mean the Apple TV isn’t successful. In fact, it’s the market leader. So here we go […]

Despite the smattering of complaints about the iPhone 5, few dispute the fact that it will be yet another major success for Apple. The fact that Apple “only” sold five million copies as of the first weekend has cooled the stock ardor for a bit, but it appears investors will soon take a reality pill […]

It has been easy to speculate as to just what Apple plans to do with Apple TV. Today, it’s a simple set top box that delivers iTunes contact, AirPlay mirrored content, and a handful of third-party providers, such as Netflix and, very recently, Hulu Plus. But, with sales at roughly 1.3 million units in the […]

Although there were some suggestions that Apple planned to introduce a special version of the iOS for a possible future TV set at the WWDC, we all know that didn’t happen. And I didn’t expect it to happen. But where does that move the discussion about Apple delivering a full-blown TV set in our near […]