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    Is the Apple Watch Dangerous for Drivers?

    April 22nd, 2015

    The headlines get wackier. Let me explain. Now the first wristwatches can be dated back to the 16th century, long before cars were invented. But from the very earliest days, motorists were driving while wearing their watches, and I’m sure they would manage a casual glance every so often. I wouldn’t know how many accidents have been […]


    The Shoe on the Other Foot Report

    April 8th, 2015

    One of the larger media freakouts about Apple last year was all about “BendGate,” the allegation that the iPhone 6 Plus was unduly sensitive to bending, even in your back pocket. It all started with someone’s possibly bogus YouTube video, in which deformed a tech gadget that costs upwards of $750 without the carrier subsidy. Yes, […]


    Is Apple Watch a Way to Get You To Spend Less Time on Mobile Gear?

    April 3rd, 2015

    This is a common scenario. You are seated at dinner with family or friends. At times, or maybe simultaneously, each of you will look at your smartphone and check for notifications or messages; maybe even send one. It’s not just young people, but people of all ages who are so dependent on their gadgets that […]


    Of Halo Effects and More Halo Effects

    March 31st, 2015

    You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]