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    Features in Need of a Purpose

    April 6th, 2016

    So one of Apple’s highly-touted features, which debuted on Apple Watch, is Force Touch. Basically, it brings up more contextual options when you tap and press the display. The 3D Touch version on the latest iPhones, except for the iPhone SE, is souped up by establishing two intensities, hard and harder, to bring up different […]


    The Apple Product Clutter Report

    March 31st, 2016

    This is an old story. In the mid-1990s, there were so many Mac product variations, even executives couldn’t tell them apart without a cheat sheet. I’m serious. So you had the consumer lineup, the Performa. There were minor model differences with various memory or processor configurations, and sometimes a model would be exclusive to a specific chain store. […]


    Guessing and Testing

    March 16th, 2016

    As you might expect, whenever a new Apple product is anticipated, there will be speculation about the spec and features. That’s fine as far as it goes, although nothing is confirmed until Apple makes the official announcement. So Apple’s March 21st event will likely include the launch of a new 4-inch iPhone. The rumors suggest it’ll […]


    Newsletter Issue #849: More Spec Stupidity

    March 7th, 2016

    So I read an article in a business publication that made some strong pronouncements about the performance of a product that the blogger never actually tested. This is the sort of behavior that I see quite often, and it goes to show utter desperation in trying to make it seem as if one product is […]