In wondering what Apple is doing to jump start the company after the March quarter debacle, some commentators have pointed to clues from the R&D budget. Apple’s estimated investment now stands at $10 billion for the year. It has steadily risen in recent years, so clearly something huge is afoot. One industry analyst, Neil Cybart, wrote some perfectly […]

Let’s look at a couple of facts, one confirmed by Apple, the other suggested in a recent survey, which indicates that price cuts will do wonders to the company’s revenue prospects. In the first case, there’s the iPhone SE. The price starts at $50 less than its predecessor, the iPhone 5s. But it contains most […]

As most of you know if you care about the subject at all, Apple’s iOS migration rate is many times that of Google’s Android. So less than eight months after iOS 9 was released, Apple lists an 84% adoption rate; it’s over 90% at Mixpanel Trends. These numbers are somewhat better than iOS 8, but […]

Almost from the very first day that Tim Cook officially became Apple’s CEO, the critics were calling for his head. He’s an operations person, not a marketing person, or someone with a “vision,” and thus hasn’t a clue how to manage a large multinational corporation. Since then, anytime Apple reported something that was less than what those […]