I read two articles before writing this column. One suggested Apple had scaled down Project Titan to focus on CarPlay on steroids, more or less. Another considered recent developments to suggest that an Apple Car was still on track. So what do Apple executives think when they read two articles from two relatively well-known publications drawing opposite […]

Despite the endless claims that the iPhone 7 is a minor update compared to previous models, the reviews clearly indicate that it’s a whole lot more significant in many ways. To see what I mean, do a little online research about the major changes in new iPhones in recent years. Other than form factor — […]

Every single year, there has been one constant about the iPhone. After the three-day launch weekend, in which customers actually receive them, Apple has revealed sales figures. Year after year, those numbers have increased, thus breaking records. But it wasn’t always so simple. In 2013, when Apple announced record sales for the iPhone 5s, moving […]

Consider the impact. What if Apple produced a brand new iPhone that caught fire or blew up in normal use due to a defective battery system? This would be a product defect way beyond Antennagate and Bendgate in impact. It would endanger the safety of tens of millions of customers. Despite all the apologies in the world, […]