A few years ago, a certain industry analyst firm suggested that Windows Phone, or whatever Microsoft intended to call it, would be the second most popular mobile platform on the planet by now. Seriously. Obviously somebody spent a little too much time reading Microsoft’s press releases of hope and change and didn’t consider the reality. […]

So let’s consider this: For years, Apple has sold premium-priced gear. With few exceptions, sales are high and profits are high. Even when sales fall, as they did for the iPhone over several quarters, and the iPad since 2014, Apple doesn’t lose money. But the critics have other ideas. You can see it implicit in […]

Except for the very first iPhone that sold for the full price without subsidies or special carrier deals, most any iPhone can be mostly affordable. So if the unlocked purchase price, which starts at $399 for the entry-level iPhone SE, is daunting, you can always put it on our credit card or take advantage of special lease/purchase […]

It’s true that reactions to Apple are polarizing. In recent days, I’ve written perfectly ordinary articles about possible future Macs, and received comments from readers who are concerned that Apple isn’t building the Mac of their dreams. These responses have extended across two articles so far, and perhaps this column will be the third. So let’s end […]