All right, so maybe Apple isn’t walking on water. But it was a close call. Over the past few weeks, there were loads of predictions that iPhone sales weren’t quite up to snuff, that maybe they’d be flat or there’d be a drop. While it was easy to dismiss those predictions in light of the […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]

As usual with Apple, you’ll read mixed messages from so-called industry analysts on how they’re doing. Some will speak of continued growth, perhaps at a reduced level as markets saturate. Others will speak of no growth at all, or perhaps a contraction, particularly when it comes to iPhones. After all, how many more people are […]

In keeping with expectations, Apple reported that 13 million iPhones were sold the first weekend. This is a record, and not just for Apple. It’s a record for the industry. Despite being the darling of the tech media until profits came crashing down, Samsung never came close to Apple when releasing new Galaxy smartphones. In […]