So, without giving you a reference to the original source, and confuse you further, some tech media sites fell for the foolish claim that iOS 7 somehow makes your iPhone waterproof. Are you with me so far? Now implicit in such an absurd assumption is the belief that software will somehow render the hardware impervious […]

So the story goes that the iPad became number one out of the starting gate, but that Android tablets have been fast encroaching on Apple’s space. Of course, we have peculiar ways of demonstrating such a fact, if that’s what it is. So we have the curious case of Google citing a study that indicated […]

It appears to be a common theme these days that Apple is in a huge pickle if a few markets aren’t overturned on a monthly basis. It doesn’t matter that six years passed between the introduction of the iPod and the iPhone, and another three before the iPad came to be. Resting on one’s laurels […]

There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]