So the fourth-generation Apple TV arrived last fall with a fair amount of publicity from Apple. With a touchscreen and Siri support, not to mention an App Store, it seemed to answer many of the complaints of the previous model. But whether it will overhaul your TV watching experience is another question, and it’s hard […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]

So the truth is out there. We know that Samsung’s sales and profits aren’t setting the tech world afire. Most of the sales are confined to low-end gear, and the flagship Galaxy smartphones are also-rans compared to iPhones. But the total numbers exceed the iPhone, so Apple still comes across, to some, as second best, at […]

The usual tech blogs and mainstream papers have delivered their verdicts on Apple TV. For the most part, the early buzz is very positive. Some hope that Siri could be more flexible, but a major lapse appears to be the lack of 4K (Ultra HD) support. More and more lower cost TVs sport enhanced resolution, and […]