Make no mistake about it. Other than close partners and contract equipment manufacturers, very few people outside of Apple know the truth about their future plans. By being exceptionally secretive, however, Apple feeds the rumors big time simply by saying nothing. The less they say, the more people talk. So we have stories in recent […]

I tremendously enjoy reading those claims that Apple’s sales are dipping year after year, not because I want Apple to fail. Clearly I don’t. But I enjoy watching the embarrassment as the people who make those claims have to rethink their prophecies of doom. So it was with great interest that I learned that Apple’s […]

In the fall of 1989, I received a floppy disk in the mail, along with material promoting a new online service. At the time, I was enduring the high prices of CompuServe, since it was the best game in town, but I was sorely tempted by the lower price offered by America Online, then a […]

Through a large part of Apple’s history, it has focused primarily on the higher-cost, fully-outfitted professional models, with prices to match. As a result, profits were kept high, but sales figures weren’t so terrific. Sure, Apple made occasional forays into the consumer market, but not with such great results. The Performa series comes to mind. […]