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    Mac Reality Check: Welcome to the World of Spin

    December 21st, 2006

    It’s very easy to forget that pretty much all the companies I write about and you read about in these columns are profit-making enterprises. So naturally they want good press, and will do what they can to get those favorable write-ups. At the same time, a real journalist, as opposed to folks who just regurgitate […]


    It’s a Small World After All

    October 22nd, 2005

    The other day, David Biedny, a regular featured guest on The Tech Night Owl LIVE, wrote about his meeting with the product manager for Apple’s new photo retouching application, Aperture. Now there’s nothing unique about talking with an Apple executive during a new product introduction, but this time, the reference to his name, “Joseph Schorr,” […]