A common myth about the late Steve Jobs was that he came up with pretty much all the bright ideas that Apple implemented after he returned to the company he co-founded in 1997. Whether an all-new product, a feature, or a new service, he just snapped his fingers and it all magically came into existence. […]

Walt Mossberg is a long-time tech journalist who used to hang his hat at the Wall Street Journal. His achievements include co-hosting those All Things D events some years back that featured such luminaries as Steve Jobs and Bill Gates. These days he’s Executive Editor of The Verge and Editor at Large for Recode. When he reviews a […]

As many of you know, there are certain news outlets that have a lock on getting interviews and advance information from Apple. If they ask to speak with Tim Cook, more than likely he’ll respond favorably. When journalists are brought in for background briefings — where Apple reveals future plans without direct attribution as “informed […]

Next week, Apple is expected to take the wraps of the next iPhone, and let us know if all those rumors over the last few months came close to the truth. Or maybe the tech pundits and Apple rumor sites got everything wrong, but I doubt it. As has been published elsewhere, Apple PR is very […]