You know, when movie and TV producers want to depict the quintessential computer nerd, they usually present a character that bears more than a passing resemblance to Bill Gates. However, in the real world, Gates is more of a marketing genius than a programming genius. While he has certainly written some software in his time, […]

I heard it said once that the best salesperson is the one that believes in the product that’s being marketed heart and soul. It’s also been said that Steve Jobs can immerse himself in a “reality distortion field” in which those in his presence will believe everything he says is the truth and nothing but […]

It’s always easy to portray a company’s product plans as having some hidden, sinister meaning. Certainly, we’ve all done it for years with Microsoft, and certainly their behavior has justified many of the most insidious conspiracy theories. Lots of people also have their suspicions about Apple. After all, Steve Jobs can create that legendary “reality […]

They sometimes say that the best salesperson believes their own pitch, so maybe it is true that when Steve Jobs first touted the Mac as a computing appliance, he believed it too. Alas, the first time a Mac crashed, the famed “reality distortion field” was breeched. Everything went downhill from there. For me, the most […]