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    Getting Used to Apple Without Steve Who?

    April 7th, 2009

    I’m sure many of you won’t be surprised to learn that there’s a growing perception that Steve Jobs will never return to Apple, at least to his full-time job. The best compromise appears to be that he’ll select someone to be permanent CEO, perhaps acting CEO Tim Cook, and that Jobs will assume some sort […]


    Expo Update #2: Everything is Not Coming Up Roses!

    January 16th, 2008

    When you depart from a Steve Jobs keynote, it’s usually hard to keep from smiling, and the same holds true, in large part, when you watch the QuickTime playback stream, although you aren’t sharing the “reality distortion field” experience with thousands of fellow Mac users and tech pundits. Either way, you will probably come down […]


    Newsletter #420 Preview: Apple and Microsoft Deserve Hardball Questions

    December 16th, 2007

    When I used to make regular pilgrimages to the Apple campus in Cupertino, CA for a press briefing, Steve Jobs would, on occasion, take questions from the media. Now the personable salesman with the famous “reality distortion field” can sometimes take on a hostile demeanor when he’s asked a tough question. Take the time, several […]


    How Can Journalists Be So Wrong About Apple?

    November 26th, 2007

    Let’s take a trip back through time, to the 1990s, where the words “Apple” and “beleaguered” were usually described in the same sentence, rarely more than a few words apart. I suppose you could say that there was a death watch too, with lots and lots of publications waiting for Apple to bite the big […]