It’s very easy to forget that pretty much all the companies I write about and you read about in these columns are profit-making enterprises. So naturally they want good press, and will do what they can to get those favorable write-ups. At the same time, a real journalist, as opposed to folks who just regurgitate […]

You can imagine the scene: Just as soon as a new product arrives from Apple, be it hardware or software, you can bet that a few complaints will appear on various and sundry support sites. It may be chronic system crashes, noisy audio ports, excessive fan noise, and, no, I didn’t invent any of these […]

They sometimes say that the best salesperson believes their own pitch, so maybe it is true that when Steve Jobs first touted the Mac as a computing appliance, he believed it too. Alas, the first time a Mac crashed, the famed “reality distortion field” was breeched. Everything went downhill from there. For me, the most […]

A British judge’s decision to allow Apple Computer to continue to use its logo on the iTunes Music Store, after a protracted legal battle, shows that the surviving Beatles are more out of touch than I expected. Now don’t get me wrong. In the 1960s, the four lads from Liverpool set the musical world afire, […]