Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]

All right, so Apple can’t even sit back and celebrate its record 3rd fiscal quarter profits without seeing its stock price plummet again. As usual, the reasons are complicated, and probably only related in part to the company’s actual performance or their immediate expectations for the current financial quarter. Although one press report erroneously stated […]

You’ve read the reports. It costs an estimated $265.83 to buy the raw materials and build the $599 iPhone. So Apple is, therefore, making 55% profit on every unit sold. Does that mean that Apple is cheating you? I’ve seen estimates of that sort before on iPods and other Apple hardware, and I’ll accept, for […]

Up till now, you could be certain of one thing with Apple’s iTunes Music Store, and that is a 99 cents price for a single track. Yes, I’ve seen a few complete albums that exceed the standard $9.99 price, but, in all fairness, a few for less. This mostly uniform price structure has been the […]