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    Newsletter #476 Preview: Apple Confronts Yellow Journalism

    January 11th, 2009

    Once upon a time, you had two fundamental classes of journalists. One group worked for regular newspapers or broadcast facilities, plying their trade; the others were employed by the supermarket tabloids, offering up gossip, real and otherwise, about various and sundry celebrities, political figures and notables from the business world. While there are gray areas, […]


    Newsletter #474 Preview: Is Apple Using Focus Group Testing?

    December 28th, 2008

    If you can believe Microsoft, they frequently put groups of users in little test rooms — or some sort of testing environment — and expose them to the new features in a product. By gauging their reactions, they decide whether those capabilities deserve to go into production. Now if you look at Microsoft’s shipping products, […]


    Is the Mac Mini a Bait and Switch Scheme?

    December 25th, 2008

    At one time, Apple had to endure the accusation that they were overcharging for their products. You had to pay the alleged “Apple Tax” if you went Mac, whereas the PC was clearly a whole lot cheaper. Well, these days that’s not quite true. When you compare a Mac with name-brand PCs with similar hardware […]


    How Not to Speed Up Your Mac!

    December 10th, 2008

    One thing we can all agree on: However fast your computer is now, you wouldn’t mind if it was just a little faster, maybe even a lot faster. The promise of Snow Leopard is that Apple will be concentrating mostly on performance and not on loads of new features, some of which are, to be […]