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    The iMac and the Timing Dilemma

    March 22nd, 2013

    Last October, Apple introduced a major refresh for the iMac. The 2012 version was thinner, at least at the edges, promised a better quality picture, and, oh yes, didn’t have an optical drive. Apple made a huge deal touting the fact that the iMac was a mere 5mm thick at the edges, although it fattened […]


    Repeating Rather Than Researching Apple News

    February 19th, 2013

    The other day, I heard some cable news talking heads introducing a segment where they promised to explain what’s wrong with Apple. Among the problems: The alleged falloff in demand for the iPhone 5, perhaps suggesting that maybe Apple’s allure has diminished over time as the result of all that competition from Samsung and other […]


    Apple Makes a Smart Pricing Move

    February 14th, 2013

    In the wake of statements from Apple CEO Tim Cook that the company seriously considers ways to lower prices, they did just that. In an unexpected move on Tuesday, Apple cut the price of the entry-level 13-inch MacBook Pro with Retina display by $200, to $1,499. The 15-inch version remains at $2,199, but gains a […]


    Newsletter Issue #686: What Does Apple Have Against RAM Upgrades?

    January 21st, 2013

    Remember the very first Mac back in 1984? I suspect many of you weren’t around then, or were too young to notice or care, but it had a singular flaw that received its share of complaints. You couldn’t upgrade the RAM. It was meant to be a computing appliance, and you would no more open […]